Your business is growing.
Did your brand
get the memo?
I BUILD BRANDS THAT
DRIVE GROWTH
WORKED WITH
FOODSPRING
HOTJAR
JUST SPICES
BEAT81
AG1
WAYFAIR
AND MORE
€4.8+ million
Est. Revenue Impact
Paid Media
3× scale-up
CTR · Paid Media
+30-50% uplift
COMMERCIAL IMPACT
FOODSPRING
JUST SPICES
FOODSPRING
How I turn brand
into growth
SELECTED WORK
BELLA&BONA
5-figure client contracts won
Unified 4-service proposition
Positioning · Customer Journey · GTM
From ad hoc marketing to a scalable growth system
FOODSPRING
All 10K sold · ~€500K revenue
24-day Advent fitness journey
Campaign Strategy · Creative · CX
From product features to
customer demand
AHEAD
Portfolio, pack & digital rollout
Brand shift beyond supplements
Repositioning · Brand System · TOV
From functional nutrition to
feel-good snacking
BEAT81
Expanded into 5 new cities
Coach brand ambassador system
Brand Strategy · Creative · Growth
From local fitness to
scalable community brand
BELLABONA
LULULEMON
AHEAD
MAXINUTRITION
AND MANY MORE
Let's close the gaps
holding your brand back
SERVICES
Clarify Positioning
Market Insight · Value Proposition · Messaging
› I turn insight into a differentiated brand proposition people understand, trust and choose.
Shape Experience
Creative Strategy · Customer Journey · UX
› I translate strategy into distinctive creative and a connected customer experience.
Build Demand
Campaigns · GTM Strategy · Sales Enablement
› I connect brand, marketing and sales around stronger reasons to buy.
Create Systems
Brand Governance · Team Enablement
› I build the tools and ways of working that make strong marketing repeatable and scalable.
AI-enhanced image
HOW I WORK
I turn customer truth into brand direction that inspires your team.
Matthias Panitz
Brand & Marketing
strategy Leader
WHAT I BRING
Customer-first brand strategy – not channel-first thinking
Creative judgement grounded in commercial reality
Hands-on, cross-functional leadership from strategy to execution
GET IN TOUCH
Got a brand that needs to catch up? Let's talk.
Whether you’re hiring for senior brand leadership or looking for strategic support, I’d love to hear what you’re working on.